Project: Custom Podcast

National Gypsum wanted to promote their new line of PURPLE products, and partnered with 3 Echoes to create an influencer campaign with National Home Improvement Expert, Danny Lipford. The campaign included a custom podcast leveraging Lipford’s expertise and consumer trust to educate the target audience about different types of drywall offered in the PURPLE line, and how to choose the right one for their projects.


National Gypsum


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