Brands are embracing every opportunity to enhance the path-to-purchase experience for consumers. The Ames Companies reached out to 3 Echoes to produce photography for their new line of lawn & garden products, including 360° photos. These 360° photos are actually edited videos utilizing hundreds of single still images taken from every angle of a product as it is rotated on an axis. The images are edited together to form a seamless 360° rotating view of the product, providing shoppers with an online shopping experience second to none.
These 360° images are featured on HomeDepot.com.